Propagate Picks Up U.S. Adaptation Rights to Israeli Doc Format 'Life on Duty'
The series, created by Gil Formats, follows the private and public lives of emergency service workers.
Ben Silverman and Howard T. Owens' Propagate Content has picked up U.S. adaptation rights to the hit Israeli format Life on Duty, a documentary series that follows emergency service workers on and off the job.
Originally developed by Gil Formats for Channel 10 in Israel, Life on Duty has already been successfully adapted for Spain by Mediaset's Cuatro.
Gil Formats has also signed adaptation deals for Life on Duty in France and Canada. The factual entertainment format contrasts the on-duty travails of emergency service workers with their often-neglected private lives.
Propagate, set up by Silverman and Owens in 2015, produces the reality competition show Planet of the Apps, which goes out on Apple Music; Twitter's first entertainment series #WhatsHappening; and Comedy Central's reality court show/comedy series The High Court, featuring comedian Doug Benson.