ProSieben acquires Austrian Puls TV


BERLIN -- In its first major acquisition since merging with SBS Broadcasting, German TV group ProSiebenSat.1 has acquired Austrian commercial channel Puls TV from a group of private investors.

Both sides declined to discuss the value of the transaction.

Last week, ProSiebenSat.1 acquired pan-European TV group SBS Broadcasting for about $4 billion. ProSiebenSat.1 CEO Guillaume De Posch said the new merger group, Europe's second-largest broadcaster, was planning further expansion, particularly in Central and Eastern Europe.

ProSieben plans to use the Vienna-based channel as a base for its expansion in the Austrian market. ProSiebenSat.1 is already a player in Austria. The German group has Austrian-specific programming windows for its commercial channels Pro7, Sat.1 and Kabel 1.

ProSiebenSat.1, which is controlled by private equity giants Permira/KKR, expects strong growth in the TV ad market in Austria as digital satellite coverage expands in the Alpine nation.

Puls TV is a 24-hour entertainment and news channel with a strong local Viennese focus. The channel also produces Austrian news and talk formats for ProSiebenSat.1's local programming windows.