ProSiebenSat.1 promotes Andreas Bartl

Will oversee German free TV ops

BERLIN -- After reviving the fortunes of Munich-based Pro7, channel manager Andreas Bartl is being given the keys to the whole store.

On Monday, Bartl was named to the new position of managing director German free TV for Pro7 parent ProSiebenSat.1. In his new job, Bartl will oversee operations for all of ProSieben's German channels -- Pro7, Sat.1, kabel eins and N24 -- and report directly to ProSiebenSat.1 CEO Guillaume de Posch.

Thilo Proff, Bartl's No. 2 at Pro7, will take his boss' old job.

ProSiebenSat.1 is in desperate need of some new ideas. Revenue at its core German channels slipped 5.1% in the first quarter, operating profits (EBITDA) slumped 22% to 54.8 million euros ($85 million) and the company's stock has taken a nosedive.

Under pressure to turn things around quickly, de Posch already has said he will slash 70 million euros ($108 million) from his budget, mainly by trimming programming costs.

ProSiebenSat.1 said that Bartl's appointment had nothing to do with the lousy quarterly figures and had been in the works for some time.