ProSiebenSat.1 Welt thinks Global-ly


MUNICH -- New York-based agency Global Advertising Strategies has taken over all advertising sales for the German-language pay-TV channel ProSiebenSat.1 Welt (ProSiebenSat.1 World) in the U.S. and Canada effective immediately, ProSiebenSat.1 announced Monday.

Global Advertising Strategies is a specialist in foreign-language television ad sales to the U.S. ProSiebenSat.1 Welt's programming features popular shows from the broadcast group's family of channels as well as Bundesliga soccer and targets the German expatriate community in North America.

ProSiebenSat.1 Welt has been broadcasting in the U.S. since 2005 and in Canada for less than one year. The company could not be reached for comment before press time.