Publicist Alan Nierob Remembers Late Journalist Mark Morrison: "Kind Is the Best Word to Describe Him"

Courtesy of Monica Morrison
Mark Morrison contributed regularly to THR.

The veteran rep details the first time he worked with the entertainment writer and editor, who died Dec. 8 at 69 of acute leukemia.

"Kind is the best word to describe Mark," says Alan Nierob, president of Rogers & Cowan, who knew Mark Morrison for almost 40  years. The veteran entertainment journalist recently won a National Arts & Entertainment award for the THR multimedia feature "Hollywood Legacies."

Says Nierob: "I first met Mark at Us magazine. We booked a story on Valerie Perrine for Can’t Stop the Music in 1980. Valerie was a free spirit. She had a beautiful house in the hills of Studio City. I walked in to find Mark in the guest bathroom near the front door, and he was standing on top of the toilet, petrified of Valerie’s barking Great Danes and mastiff. When Valerie was ready, her assistant, a French woman named Beatrice, got us, and there was Valerie, in a bubble bath for the interview. This was Mark’s first foray; he wasn’t a seasoned journalist, and I wasn’t a seasoned publicist."

Morrison went on to book everyone from The Rock to Mel Gibson for Men’s Fitness covers. "He always brought that story up," Nierob says, as it went a long way toward showing "what we do." 

This story also appears in the Dec. 18 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.