Publicist Sue Chadwick dies at 96

Represented Ralph Edwards Prods. of 'Truth or Consequences' fame for more than 60 years.

Sue Clark Chadwick, who represented Ralph Edwards Prods. of Truth or Consequences fame for more than 60 years, died Nov. 13 in Hollywood. She was 96.

During her time with the company, Chadwick missed the taping of only one Truth or Consequences quiz show -- on the day her son Robert was born. She helped pull off one of the most successful promotional stunts ever when the city of Hot Springs, N.M., officially changed its name to Truth or Consequences, N.M.

Truth or Consequences began on radio in 1940 and ran on various television networks and in syndication until 1988. Chadwick also represented Edwards' longtime hit show This Is Your Life, which each week surprised a celebrity or regular Joe by retelling their life story and bringing in people from the past.

Among her and husband Jim Chadwick's other clients were Janet Leigh, Cameron Mitchell, Marshall Thompson, Arlene Dahl, Howard Duff, Bill Conrad and June Foray.

The Chadwicks also represented The Alan Young Radio Show and a Mutual Network radio show called Smile Time With Steve Allen as well as the American Cancer Society and the Cigar Institute of America. Every month, Sue Chadwick sent cigars to George Burns.

Chadwick also wrote and produced Breakfast With Binnie and Mike, a live morning radio show with Binnie Barnes and Mike Frankovitch that was produced out of their home in Beverly Hills. She also wrote a radio series called Movies Are Your Best Entertainment.

A native of Iowa Park, Texas, Chadwick got her start in Hollywood as a technical adviser on the set of MGM's Boomtown (1940). The film's star, Clark Gable, called her "that big-eyed girl from Texas."

Chadwick was director of standards and practices and station relations for Metromedia Producers for 13 years and the Metromedia rep on The Merv Griffin Show, The Alan Thicke Show and many others.

When Fox bought Metromedia in 1985, Chadwick retired but continued consulting for a few clients. But when her husband Jim died in 1990, Edwards suggested that she should return to work. At the time of her death, Chadwick was still a consultant to Ralph Edwards Prods. Edwards died in 2005.

Chadwick's son, Robert, died in 2008. As per her wishes, no memorial service for Chadwick is planned.