QCODE Taps Apple Podcasts Veteran as Strategy Chief

Steve Wilson

Steve Wilson

Steve Wilson, who has worked at Apple for 15 years, will oversee the podcast studio’s partnerships, marketing and distribution.

Podcast studio QCODE has tapped Apple veteran Steve Wilson as chief strategy officer.

In his new role, Wilson will oversee partnerships, marketing and distribution for the company behind fiction podcasts Blackout, Carrier and Dirty Diana. He will also work with the QCODE executive team to develop its content strategy.

"Bringing Steve aboard is really a milestone for us," says QCODE founder and CEO Rob Herting, who says he first met Wilson while working on the release of Blackout. "Steve’s experience and relationships within the podcasting community run so deep."

Wilson joins QCODE after 15 years at Apple, where he became an early champion of podcasts when he moved onto that team in 2014. During his time at the company, he’s working across editorial and partner relations. For the last four years, he’s working on the marketing of shows on Apple’s Podcasts app.

Wilson says he’s long had an interest in the kind of narrative podcasts that are QCODE’s bread and butter. “It’s a really fun opportunity to go from working with thousands of shows and hundreds of partners to being able to work with Rob and the team to go quite deep and build these worlds.”

QCODE has been staffing up in recent months, growing its team to nearly 20 employees. It also recently brought on Automatik’s Sandra Yee Ling as vp of production and Sonar Entertainment’s Michele Zárate as director of development. The company announced in October that it had raised $6.4 million in series A funding led by Sonos and C-Ventures.

"We have really ambitious plans for 2021 and beyond," says Herting, adding that Wilson’s experience will be “much needed” as the company expands and broadens its content slate.