Quad Cinema opens doors to filmmakers

4-Wall program includes promotional package

New York art house Quad Cinema has launched a new division, Quad Cinema 4-Wall Select, which, for a fee, offers a one-week theatrical run, press screenings, ad placement, a DVD sales program and online distribution via Amazon.

Under the program, the filmmaker keeps the entire boxoffice gross of the one-week run.

The program also includes mention on the Quad's Web site, promotion in the Quad Cinema E-News, advertising discounts in major media and access to the Quad's publicist at a preferred rate.

"I've come across more and more high-quality films without a distributor. I know filmmakers spend a good deal of money and time to make a film. It's heartbreaking that, much too often, the filmmaker's hopes and dreams crash simply because they couldn't hook up with a distributor.  That's why I've decided to do something about this, by creating the Quad Cinema 4-Wall Select program," Quad Cinema president Elliott Kanbar said.