Quibi Sets Shutdown Date

Quibi Phone - Publicity - H 2020
Courtesy of Quibi

The mobile-first video service announced Wednesday that it would be ceasing operations after failing to gain traction with subscribers.

Quibi expects to shut down "on or about Dec. 1," according to a new post on the mobile video startup's customer service page.

The message gives subscribers an update on the future of the app following the Wednesday announcement that it would be ceasing operations after failing to gain traction with users."Quibi was a big idea and there was no one who wanted to make a success of it more than we did," chairman Jeffrey Katzenberg and CEO Meg Whitman said in an online post announcing the shutdown. "Our failure was not for lack of trying; we’ve considered and exhausted every option available to us."

At the time, the company said it would send notifications to Quibi subscribers regarding how much longer they'd be able to access the service. Those notifications have not been sent, but Quibi did update its customer support page. In a note titled Quibi End of Service Announcement, the company thanked customers "for giving us an opportunity to entertain you." It also said it does not yet know whether Quibi content will be made available elsewhere after the app is shut down.

Quibi launched April 6, offering a subscription to its slate of bite-sized entertainment programming, which typically runs under 10 minutes per episode. Its shows included the Emmy-winning drama #FreeRayshawn, Anna Kendrick starrer Dummy and Liam Hemsworth-fronted thriller Most Dangerous Game. But the app, meant to be used while on the go, sputtered with subscribers amid the global coronavirus pandemic. Customers had complained that, at first, they couldn't watch the programming on their televisions via connected-TV devices, and that they couldn't share images of GIFs from Quibi shows on social media.

Though Quibi made changes to address customer concerns, it struggled to build up its subscriber base and ultimately chose to shut down and return money to investors.