Rachel Roy Creates #DressToCreate Movement Around New Collection
Her new RACHEL Rachel Roy campaign features the stories of seven inspiring young women in a wide variety of careers.
For Rachel Roy a new collection of dresses isn’t just an opportunity to talk fashion, it’s a chance to tell the stories of a group of inspiring young women who wear them. The new RACHEL Rachel Roy range itself was influenced by real ladies. Says Roy, "Life was really the main inspiration. I looked at the women around me who were wearing a dress to the office and then out afterwards, as well as my own daughter Ava and what she was dressing for, and created this collection based on what life demands from them."
So to celebrate real women, Roy came up with #dresstocreate, a movement to support, empower and promote what women are doing to create change on a daily basis. Some of the featured gals: Today Show and Meredith Vieira host Lillianna Vazquez, MisterKrisp founder Jessica Siskin, American Ballet Theater Corps de Ballet member Katie Boren, and founder of Panatea (Matcha) Jessica Lloyd.
According to Roy, she met some of the women through friends, and one on Instagram and was fascinated by peeking into their lives and how they built their businesses. "I could spend 24 hours a day sharing the stories of the amazing women I meet with my team, and we intend to continue to shine a light on the women we meet who are helping the world and each other grow."
A couple of the women in particular stood out to Roy, who found herself impressed with YouTube star Deepica Mutyala’s and photographer Delphine Diallo’s drive and focus. "They remind me of a pivotal moment in my life when I made the decision to follow my dreams and build my own business. Delphine is a gorgeous and talented French-Senegalese photographer and I was intrigued by her ability to create social commentary through her work," says Roy, whose designs have been seen on the likes of Ashley Greene, Chrissy Teigen and Jenna Dewan-Tatum. And "Deepica’s story of defying her family’s guidance to go into a traditional career path like medicine is one that so many young women struggle with."
As for the girls themselves, Mutyala loved the opportunity to work with the designer, who she says she’s looked up to for years, and felt honored to be a part of something she created. "The most fun part was being able to reflect on all that I do in a day," says the former beauty exec. "I am so busy going through the motions that I don’t ever take the time to stand back and think about how lucky I am to do what I love for a living."
For her part, Diallo says she jumped at the chance to select a dress from the RACHEL Rachel Roy collection and be in front of the camera for a change. "I hope that I, alongside Rachel Roy, can inspire more women to make their dream come true."