Rai glams up the Riviera

Former Miss World reflects on fame and fashion

CANNES -- There is so much talk about the value of dressing stars on the red carpet but what do those stars have to say about it? Speaking from the L’Oreal suite atop the Martinez during the Festival de Cannes L’Oreal ambassador Aishwarya Rai, who began her career as a model, said that she sees it as a natural extension of the focus placed on a daily basis
of those in the public eye.

“I try not to take it too seriously,” Rai told The Hollywood Reporter. “And I don’t believe that on the red carpet, you are just a fashion model like on a runway. The carpet is also about the person and personality and it is important not to lose that person. But most of all it is important to be comfortable. Even if it means making a certain choice about your outfit, it is important to be comfortable.”

“At the end of the day, the festival is a market for cinema and a market for certain aspects of fashion. While it would seem to be glamorous it is also a fully-fledged market. Also fashion and cinema are two aspects of the same whole," she said. "People are obsessed with how much a part of cinema that fashion has become and you can’t separate one from each other anymore.”

The former Miss World extended her fame into an acting career, and is now part of Bollywood's "royal family," married to Abhishek Bachchan, one of India's top actors, and son of Amitabh Bachchan, the patriarch of Bollywood actors.

It is also important to be comfortable endorsing the brands one is representing and in oneself, Rai said. “I am very comfortable with who I am and have always said that. It is all art and it is all a part of what you do. Red carpet. Fashion. Being on camera.”