RAI sees ad revenue fall 10% over '07 period

Pubcaster to ask government for license fee hike

ROME -- Italian state broadcaster RAI said that ad revenue was 10% lower in the first half of October compared with the same period last year, and cited the economic crisis gripping Italy for the dramatic drop.

RAI said it has seen ad revenue drop all year and said it would ask the government to raise the fee residents pay to support the broadcaster as a way to increase funding to compensate for the slowdown it said it expected to extend into 2009.