RealD, Wanda Strike New Pact to Bring 3D to More Theaters in China

Wanda China Cinema - Getty - H 2016
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RealD, which has already equipped 1,600 of Wanda's screens, has reached a deal to bring its technology to at least 4,000 more.

RealD and China’s Wanda Cinema Line Corporation have struck a deal to bring RealD’s 3D projections systems to at least 4,000 more screens across China over the next four years. Wanda, which has been working with RealD since 2010, has already equipped 1,600 of its screens in China with RealD technology.

Worldwide 3D technology provider RealD currently equips and licenses more than 28,000 screens with 3D systems. Under the new agreement, RealD’s reach will expand to more than 32,000 screens in 72 countries. 

RealD and Wanda also have committed to upgrading visual quality in theaters they jointly equip, the companies said. In 2014, RealD launched a quality assurance and management program known as RealD 6FL Certification, and Wanda Cinema Line was the first cinema circuit in Asia that committed to the program.

RealD 6FL Certification ensures that qualified theaters will always show 3D movies with 6 Foot Lambert brightness. Certified theaters regularly receive quality inspections to ensure that the 3D projection maintains certain standards of brightness and quality control. 

“China has steadily become the world’s most significant 3D market and the scale of this installation agreement signals an unprecedented commitment to the growth of 3D in this critically important entertainment region,” RealD CEO and founder Michael V. Lewis said Monday in announcing the agreement.