Another Reality Designer Competition Show, '24 Hour Catwalk,' Debuts on Lifetime

Alexa Chung
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The British television presenter glittered in a platinum and diamond necklace with an 80.38-carat brown-yellow diamond pendant at the Sleeping Beauty premiere.

The host is British fashionista Alexa Chung, who's going for her second shot at American tv stardom.

24 Hour Catwalk, a new reality design competition, debuted Tuesday, January 10 on Lifetime.

The difference between it and Project Runway and all those other countless fashion-competition shows, being that four designers compete to make an entire collection in just 24 hours. This is more a test of endurance than design, pattern making, and construction. Who can stay up that long?

What stands out about this show is the cast. The judges are: designer Cynthia Rowley, fashion pr maven James LaForce and NY journalist Derek Blasberg

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If there's anything these 3 know, it's fashion. They at least have real NY fashion credibility.

Host Alexa Chung is the most high ranking fashionista in London - doing battle with Kate Middleton, and usually winning, since Alexa tends to wear Chanel and Oscar de la Renta, but she wears them in the a very casual almost messy lowkey English way. In fact, her hair is known for its messy look.

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We looked up online to see what the British critics think of the show, as they've already seen it via DVD: "just awful" was the verdict in the UK Telegraph. They also mentioned that Alexa needs to brush her hair.

This is her second turn at trying to host a show in the U.S. - the first was called It's On With Alexa Chung. That one went nowhere. Let's see if this one fares any better. Who could make a decent collection in 24 hours is beyond us. Even Karl Lagerfeld couldn't do that.