Reality premieres fall flat
'Shark Tank,' 'Neighborhood' debuts disappointingThe premieres of ABC's "Who Wants to Be a Millionaire" and "Shark Tank" and CBS' "There Goes the Neighborhood" delivered disappointing ratings Sunday night.
The return of "Millionaire" (7 million, 1.5) and the premiere of Mark Burnett's "Shark Tank" (4.2 million, 1.3) drowned in last place in their respective time periods. The performances are slightly above ABC's recent time-period averages in the slots, however, with the "Millionaire" total viewer number fairly solid. At 10 p.m., ABC's "Defying Gravity" (2.8 million, 1.0) was on par.
With a healthy lead-in from "Big Brother" (7.2 million, 2.5), Mike Fleiss' "Neighborhood" (5.1 million, 1.6) edged out "Shark Tank" at 9 p.m. but fell sharply from its lead-in.
August is a notoriously tricky month to draw audiences, and these numbers suggest Sunday night might not have been a good time to debut anything. NBC won the night with its coverage of the NFL's Hall of Fame exhibition game.
"Shark Tank" had generally positive reviews, with critics saying the business-oriented reality show is welcome relief after Donald Trump's cartoonish blustering. "Neighborhood" received a more mixed reaction. On "Millionaire," the answer to the first question was "Slumdog Millionaire," a nod to the indie hit's role in getting the game show back on ABC primetime.