Rebecca Minkoff's Effortless Runway Beauty Look

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Victoria Justice walks in the Rebecca Minkoff Spring 2017 fashion show in Los Angeles

Smashbox beauty pro Lori Taylor dishes on how to get the sunset-inspired glam seen on the designer's L.A. runway (freckles and all!) and the best beauty hack she teaches clients.

Rebecca Minkoff debuted her spring 2017 "see now, buy now" collection at The Grove in Los Angeles on Saturday afternoon, which was fitting since the looks were inspired by "Southern California women of the '70s." Lauren Conrad, Chiara Ferragni and THR power stylist Ilaria Urbinati were among the front row crowd that watched models in floral maxis, distressed denim and flouncy tops with shoulder cut-outs waltz down the outdoor runway. The beauty seen on the models, created by Smashbox Global Pro Lead Artist Lori Taylor, was equally effortless. "I want to see freckles," Taylor reminded assistants as she took a look at one of the models backstage. Pret-a-Reporter caught up with the Los Angeles native before the show to get the scoop on the runway beauty. 

What was the beauty inspiration for the runway show?

Our inspiration today is the perfect California sunset. Rebecca is the queen of effortless California mixed with New York-type boho chic. Rebecca literally told me she wanted the eye to look like a California sunset — think ambers and golds. I broke it down based on the model’s skin type. For the ladies that have fair skin tones we used those golden, yellow browns, like the way the sky looks at 4 or 5 p.m. and kept it very matte. And for the ladies that have a deeper skin tone we used the orange and cranberry colors, some metallics, more of a 7 p.m. sunset. It's all about looking fresh. There isn’t a lot of foundation on the skin. We wanted a very natural brow, just a little mascara. I used a more natural almost bronze-colored eye liner instead of your basic brown or black. The cheeks have just a hint of warmth and we added a nude lip. We are adding freckles where we need. It’s youthful and cute! California girls love their sun.

What's the one tip you would give someone trying to recreate this look?

I would say to really start with that natural skin look. Spend the most time you can on your skin because no matter what else goes on top it will just look better. The complexion is so important. I really feel like we are going back to a more natural-makeup movement. During the day, especially, you want to see that glow, and I don't mean highlighter or sparkle, but glow. This collection really speaks to girl power and empowering women. You don’t tell women to cover up and change their features. You want to show them how to bring out their beauty. 

Rebecca’s collection is see now, buy now. What products are you using today that are on shelves now?

Almost all of it. Smashbox has a ridiculously good foundation that is coming out soon that really enhances, rather than masks, skin, so we did use that. I used our Cover Shot palettes for the eye colors, our Photo Finish primer oil, which goes right on top of the lid and cheeks for a little shine and then I used a few different shades of our Be Legendary lipsticks: Hater (a deep brown), Chai (a warm, yellow-y nude), Easy (sheer brick color) and Nylon Nude (a pink nude). 


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There is a lot happening in our country right now and there is a big focus on politics. Why are things like fashion and beauty still important?

I feel like we still have to treat ourselves and live in the moment and have that happy place. I feel like fashion and makeup are such individual statements about who you are as a person and in these times, it feels like a lot of individuality is being squashed and being lost on some. If there is any way for you to speak to who you are as an individual or speak to your culture, fashion and makeup are a great way to do it.

What’s the best beauty advice you have ever gotten?

It was given to me by my grandmother, who I adored. She always told me that I needed to wash my makeup off before I went to bed, every single night, no matter how tired I was. Now, I may not always wash my face, but I do have a pack of baby wipes next to my bed. And the best hack that I teach people is to take plain unscented baby wipes and pour your favorite makeup remover into the baby wipes package and you have instant makeup wipes. Keep them by your bed and you will have no excuse to not take your makeup off.