Red Arrow Inks Development Deal With 'The Gordin Cell' Producers

NBC Allegiance - H 2014

NBC Allegiance - H 2014

Israeli writers and producers Amit Cohen and Ron Leshem will head up a new scripted label that will develop drama series for the world market.

Following a game plan laid out by Netflix and competitor Fremantle, production group Red Arrow Studios International has struck a long-term development deal with award-winning Israeli writers/producers Amit Cohen and Ron Leshem, the team behind The Gordin Cell.

Cohen and Leshem will be charged with developing several drama series for Red Arrow.

Under the agreement, unveiled Tuesday, Cohen and Leshem will launch a new scripted label that will develop both their own and third-party projects for the international market. Israeli screen writer and content developer Daniel Amsel will be head of development for the new, as-yet-unnamed label.

Cohen and Leshem are best known as the co-creators of Israeli spy drama The Gordin Cell, remade in the U.S. as NBC's Allegiance. Cohen also created and wrote hit series False Flag. Leshem and Amsel co-wrote Israeli teen drama Euphoria, which HBO has picked up for a U.S. remake to star actress Zendaya.

The Red Arrow deal follows a similar long-term development and co-production agreement signed by Fremantle with Game of Thrones star Natalie Dormer, which will see Dormer develop projects for the London-based production giant.

The pressure to lock in top international talent to long-term development deals comes as Netflix is increasingly signing up foreign-language writer/producers for exclusive contracts. Following long-term pacts with the likes of  Shonda Rhimes, Ryan Murphy and Jenji Kohan, the streaming giant has inked exclusive multiple-year overall deals with German producers Jantje Friese and Baran bo Odar (Dark) and Spanish writer/producer Alex Pina (Money Heist).