'Red Bull Bracket Reel' Puts New Twist on Dance Competitions

Natahlie Kossek/Red Bull Media House

Content for the series is entirely user-generated.

Get ready for a new dance competition.

Red Bull is launching Red Bull Bracket Reel, which is described as "a groundbreaking head-to-head dance video competition" in which the content for the show is entirely user-generated, shot through vertical videos.

The series finds 16 collegiate dance teams choreographing and editing dance videos in hopes of making their way to the live finale. Teams move on in the competition not only based on their dance skills but also the production quality of their UGC videos and editing techniques.

The first three rounds of the competition will take place on Red Bull Bracket Reel's YouTube and social channels. The final two teams will then submit their final videos for voting via YouTube and then results will then be live-streamed.

For four weeks, the teams create a unique dance routine and video-edit every week. Judges score each video, and fans vote on their favorite, starting Oct. 30. The fourth and final round will be streamed live, where the fans will get to vote in real time to help decide which crew will get to produce a music video with industry experts and be crowned the 2018 Red Bull Bracket Reel Dance champions on Nov. 30.

The judges are Kash Gaines (cinematography), Galen Hooks (choreography) and Valerie Ramirez (creative). Veteran breaker Ronnie from the Red Bull BC One All Stars is hosting.