Reed Midem confirms Amazia cancellation
Competing conferences led to decisionPARIS -- Exhibition organizer Reed Midem confirmed the cancellation of the Amazia 2008 Asia-based media event Tuesday. The inaugural Amazia conference -- set for Nov. 17-20 in Hong Kong -- was designed to bring together content providers in the Asia Pacific region, but the abundance of similar, simultaneous media events in the region led to the cancellation.
"Many television companies, who are vital to the success of Amazia, have expressed reluctance about attending Amazia and other television events taking place in Asia during the same time of year," Reed Midem chief executive Paul Zilk said.
"In this context, and given our commitment to providing a premium quality experience, we cannot risk disappointing our clients. This is why it has been decided to cancel Amazia."
Reed Midem said it will continue plans for upcoming media events, including MIPCOM, MIPTV and MIDEM.
There had been discussions between the major would-be participants at the event, including MGM and Sony, before the decision.
The intended timing of the event had been an ongoing issue with many targeted participants -- and from the outset there was at best a lukewarm welcome from many for another major media confab around the same time as many other global events.
Apart from Reed Midem's big Cannes-based international TV and media event MIPCOM (Oct. 13-17), there is also the Cable and Satellite Broadcasting Association of Asia event in late October, and Reed's Asia Television Forum market in Singapore in mid-December.