Reed pulls plug on Amazia plans

First Hong Kong multimedia trade show axed

SINGAPORE -- The clash of Asian television trade shows is believed to have ended, with exhibition organizer Reed Midem pulling the plug on plans for the inaugural Asian multimedia event Amazia, market sources said over the weekend.

"Amazia set for axe," read a headline on Reed's own Television Asia Web site. A spokesman at the company's Paris headquarters said an official announcement would be made Tuesday.

The first edition of Amazia, which for months had promised a multimedia, multiplatform focus, was set for Nov. 17-20 in Hong Kong.

The Paris-based organization's exit from the regional television show lineup clears the way for Reed's sister show, the eight-year-old Asia Television Forum, to maintain dominance.

The ATF, held Dec. 10-12, is organized by the Singapore-based Reed Exhibitions Singapore.

Industry sources said during the weekend that the two shows would have split the television market, putting both events in jeopardy, rather than attract new multimedia money.

Two shows planned by the same parent company also confused the market and left exhibitors wondering which to join, they said.

Would-be Amazia exhibitors included Sony Pictures Television International, MGM, Mondo TV, Entertainment Rights, Endemol, Lionsgate, Televisa, Deutsche Welle, and TV Azteca.

Asian companies included Japan's Toei Animation and Hong Kong's Phoenix Satellite TV.

The Amazia event also had confirmed high-profile keynote speakers like MGM's Harry Sloane.