Reese Witherspoon's Draper James Introduces Plus Sizes
Via a new collaboration with Eloquii.
Draper James, Reese Witherspoon's Southern charm–inspired lifestyle and apparel brand, is about to get more inclusive.
Witherspoon's New York-based company partnered with Eloquii, a four-year-old fashion label that carries sizes 14–28, on an exclusive, limited-edition capsule collection, which is now available at Draper James and Eloquii, as well as Rent the Runway — three female-led companies, as the press release points out.
The collection features 30 pieces ($55–$225), including blouses, graphic tees, dresses, cardigans and more, all in Draper James' signature preppy Southern Belle aesthetic (think: gingham, florals and Southern aphorisms like "Bless your heart.")
In an interview with Glamour, Witherspoon noted that the decision to launch a plus-size collaboration was inspired by Draper James customers themselves. “They were on my social media, on Draper James’ social media, saying, ‘We need more inclusive sizing,’ ” she said. "And I heard them, you know?”
As for working with Eloquii, Witherspoon says it was magic from the start. "They know how to design to a body [in a way] that makes women feel good,” she said.
The move seems on brand for Witherspoon herself as a champion of female empowerment both across her entrepreneurial projects (including her production company Hello Sunshine) and in Hollywood.
“I mean, it’s ridiculous, the lack of inclusion of different body types in [the entertainment industry]," she said. "It’s not reflective of the world we live in. I started a production company six years ago to have more women be the authors of their stories. That means including every shape of body and all we experience with those bodies.... There’s a full expression of the female experience we have not yet seen on film.”
Draper James has previously collaborated on capsule collections with Net-a-Porter and Crate & Barrel, and also created pop-in experiences at Nordstrom. Because Reese never stops.