Reese Witherspoon's Production Company Names Sarah Harden CEO

Sarah Harden - H 2015
Courtesy of Otter Media

The exec, who had been serving as interim CEO, previously was president of Otter Media.

Sarah Harden, who has served as interim CEO since June 2017 of Reese Witherspoon’s company Hello Sunshine, has been named CEO.

Witherspoon formed the media venture, which focuses on female-driven stories, in November 2016, in partnership with The Chernin Group and AT&T via their Otter Media venture. Harden, before taking on the role of interim CEO, had served as Otter Media’s president since December 2015. 

At Otter Media, Harden oversaw the growth of the digital media venture and its companies Fullscreen, Rooster Teeth, Crunchyroll and Gunpowder & Sky and the formation of Otter’s initial partnership with Hello Sunshine. Prior to the formation of Otter Media, Harden served as executive vp at The Chernin Group, where she focused on video-centered initiatives.

Additionally, Charlotte Koh is joining Hello Sunshine as head of digital media and programming and will be responsible for developing and producing unscripted, social and editorial content across Hello Sunshine’s digital distribution channels. Most recently, Koh was head of video at HuffPost and previously the first head of originals at Hulu. Prior to her stint at Hulu, Koh was senior vp business development at Marvel Studios and a creative exec at Fox Searchlight.

Hello Sunshine’s executive team also includes Lauren Levy Neustadter, head of film and TV.

The company currently has such projects in development as a film adaptation of Catherine Steadman's novel Something in the Water for Fox Searchlight and the thriller A White Lie, based on Karin Tanabe's The Gilded Years for TriStar Pictures as well as projects for Apple, including a 10-episode comedy series starring Kristen Wiig and The Untitled Morning Show Project, to star Witherspoon and Jennifer Aniston.

“From the moment I met Sarah Harden, I have been in awe of her vast understanding of business development and digital media brands around specific communities,” Witherspoon said in a statement. “She elevates every idea, conversation and collaboration. I’m thrilled to have her lead this talented Hello Sunshine team.”

"Sarah has been a force in optimizing Otter’s incredible growth since its inception, and we are thrilled that she is joining Hello Sunshine as CEO,” Jesse Jacobs, president of The Chernin Group. added. “Sarah has always been a champion for women, and her passion for building a modern, female-focused media company makes her the perfect executive for this role."