Regent attends worldwide 'Orientation'


Regent Releasing is going back to school. The company has acquired worldwide rights to the Element Films comedy "Freshman Orientation," with plans to roll it out in the spring in 20 U.S. markets and sell it to international territories via their Regent Worldwide Sales arm.

Writer-director Ryan Shiraki's film stars Sam Huntington ("Superman Returns") as a Midwestern student who discovers that his new university isn't the party school he hoped it would be. Desperate to get some action with the sorority girl of his dreams, he pretends to be gay, setting off fraternity chaos and a chain of political showdowns that nearly destroy the campus.

Marla Sokoloff, Bryce Johnson and Heather Matarazzo also star, with John Goodman and Rachel Dratch appearing in supporting roles.

First-time feature helmer Shiraki previously served as a producer on NBC's "Saturday Night Live" and scripted the feature "The Shallow End." "Orientation" premiered in competition at the 2004 Sundance Film Festival.

The deal was negotiated by Regent executive vp distribution and acquisitions Mark Reinhart, with attorney Marc Schaberg on behalf of Element Films.