Reinhardt-Locke sr. vp at MTV


MTV veteran Robin Reinhardt-Locke has been promoted to senior vp studio relations and celebrity talent at the cable network.

In her expanded role, Reinhardt-Locke, who was vp, will continue to maintain relationships with the publicity and promotions departments of the major movie studios in order to execute programming and movie specials across all MTV platforms, including MTV, MTV2, mtvU, MTV Tres and

She also will continue to oversee the talent aspect of the channel's shows and implement new programming opportunities between the studios and all MTV platforms.

Reinhardt-Locke is based in Los Angeles but will continue to work on a bicoastal basis. She will report dually to John Shea, executive vp integrated marketing and brand partnerships at MTVN Music Group, and MTV president Christina Norman.

"Robin does an incredible job fueling our programming initiatives by delivering the MTV style and sensibility to every screen with which our audience interacts," Shea said.

Added Norman: "From VMAs to Movie Awards, Robin consistently delivers top-name and groundbreaking talent to every show, event and special across every platform."

Reinhardt-Locke joined MTV in 1990 as an assistant in the celebrity talent department. Before MTV, she was an assistant editor at Spin magazine.