Relativity Media Promotes Greg Forston to Executive VP

The former Senior vp of the Eastern division will serve as the General Sales Manager of Theatrical Distribution.

Greg Forston has been promoted to Executive vp and General Sales Manager of Theatrical Distribution for Relativity Media reporting to Kyle Davies, President of Worldwide Distribution.

STORY: Relativity Media Launches Strategic Partnership in China

Forston, who was previously Senior vp for the Eastern division joined Relativity when it acquired the distribution and marketing operations of Overture Films in 2010.

Forston will now be responsible for executing domestic theatrical distribution and release plans for upcoming movies including Haywire, Act of Valor, the Snow White project and Safe Haven, as well as films on which he was already involved such as Shark Night 3-D and Immortals.

STORY: Relativity Hit With Second 'Catfish' Lawsuit as Legal Fight Becomes More Bizarre

Forston is credited with helping guide the movie Limitless to success for Relativity. Released in March, the movie grossed about $79 million in North America and almost $75 million in international markets, which is the most for any of the films they have released since taking over their own movie distribution about two years ago.

Forston was previously head of distribution at IFC, Fine Line Features and Palm Pictures.