Reliance name to replace Adlabs

One of Indian cinema's top brands disappears after takeover

HONG KONG – One of the most famous names in Indian cinema, Adlabs Films is to disappear when the company is rebranded Reliance Mediaworks.

The move reflects the company's takeover by Reliance ADA Group in 2005 as well as the expansion of its range of activities.

From being the largest film processing company in India, it has expanded into film exhibition in India and abroad, digital post-production, digital cinema mastering, studios/shooting facilities, equipment rentals, visual effects and image enhancement and film restoration. It is outright owner of L,A.-based Lowry Digital.

"The name Reliance MediaWorks Limited more accurately reflects our identity as a diversified film and media services company with a global presence," said Anil Arjun, CEO in a filing to the Bombay Stock Exchange, where the company is the only listed unit of the Reliance Entertainment group.

Parts of Adlabs' operations have already been rebranded including the TV business Big Synergy and the multiplexes which are known as Big Cinemas.

Separately, celebrated ad executive and scriptwriter Prasoon Joshi has been appointed director of the company, replacing Pradeep Shah. Joshi has been an advisor to the company for over a year.