Reliance, Universal pact for music
Telecom player to offer exclusive music to Indian customersNEW DELHI -- Leading telecom player Reliance Communications announced an exclusive strategic partnership with Universal Music India to offer music-related services and content across its GSM, CDMA, 3G mobile and wireless broadband platforms.
RCOM is part of Reliance Anil Dhirubhai Ambani Group and is India's second-largest telecom player serving 110 million subscribers.
Without giving figures, a joint statement said that both parties will commit “substantial investments” to offer a 360-degree music experience to customers across all digital platforms and through on-ground events such as concerts featuring top domestic and international talent.
Reliance Communications was among the winning bidders of the recent 3G services license auction to offer 3G services in 13 key markets including Mumbai, Delhi and Kolkata.
With the Universal Music agreement, RCOM will launch its “Simply Music Initiative” offering a variety of music content.
Universal will offer its entire catalog of international and Indian music, including domestic talent such as singers Shaan and Sunidhi Chauhan alongwith international stars such as Lady Gaga, Bon Jovi, Bryan Adams, The Black Eyed Peas, Enrique Iglesias and Eminem.
“The Universal partnership will be leveraged to launch the Simply Music Initiative for our 110 million mobile customers with an all around never before music experience across multiple channels and extended to 3G customers at its launch. The Simply Music Initiative will keep the customer engaged on an ongoing basis by providing exclusive and differentiated music content,” RCOM president marketing Mahesh Prasad said.
The Simply Music Initiative offers gold and platinum music packs that include exclusive caller tunes, ringtones, mobile radio Web streaming, and full tracks.
“We are delighted to partner with Reliance to offer Indian consumers a “Money can’t buy” proposition. Our global expertise combined with the power of some of the finest international and domestic content will deliver to Simply Music consumers never before musical experiences," Universal Music India MD Rajat Kakar added.
Internationally, Universal Music has inked similar deals with other global operators such as the U.K.'s Orange, SingTel, Digi Malaysia, Bouygues Telecom, France Orange, Belgium Base and other Eastern European operators.