Rep Sheet Roundup: Carrie Underwood Signs With PMK•BNC

Carrie Underwood - Publicity - P 2018
Randee St. Nicholas

THR’s at-a-glance look at the week in representation news.

Who got signed, promoted, hired or fired? The Hollywood Reporter’s Rep Sheet rounds up the week in representation news. To submit announcements for consideration, contact

Carrie-ing on

Carrie Underwood has signed with PMK•BNC’s Brad Cafarelli for publicity. The country star recently revealed that a serious fall she suffered at home in November also caused facial injuries requiring 40 to 50 stitches. “I am determined to make 2018 amazing and I want to share things with you along the way,” she wrote to her fans. “And when I am ready to get in front of a camera, I want you all to understand why I might look a bit different.” Underwood continues to be represented by CAA and management company The HQ.


Britt Baron, who plays the young punk Justine (later revealed to be the daughter of Marc Maron’s character) on Netflix’s GLOW, has signed with ICM Partners. She also has appeared on Grey’s Anatomy, Criminal Minds: Beyond Borders and Lucifer.

Leaving the nest

Marni Rosenzweig, head of Abrams’ talent division in Los Angeles, is departing the agency to establish an eponymous management company, The Rosenzweig Group. She began her career in the agency’s mailroom.

“Marni has grown up at and been part of the Abrams Artists Agency family for more than 20 years, where she has been instrumental in the success of the agency and the careers of a multitude of clients,” Abrams founder and CEO Harry Abrams said in a statement. “We only wish her the best in her new venture and look forward to continuing a strong working relationship with her in this new phase of her career.”

Rosenzweig will now switch from agent to manager for her longtime clients, including Pooch Hall (Ray Donovan), Austin Hebert (Detroit, 12 Strong, Burden) and Mather Zickel (I Love You America).

“I have nothing but appreciation for Harry and the agency,” she said in a statement. “Leaving Abrams was a decision I did not take lightly and I look forward to continuing strong ties to Abrams Artists Agency and working with clients together in a new and creative capacity. At my new company, I’m excited to manage a small list of talented artists and their creative properties across multiple platforms using my extensive relationships and experience to add value to their teams.”

Abrams' senior agent and talent vp Justin Baxter will replace her as division head, reporting directly to Abrams and the management team of Neal Altman, Robert Attermann and Brian Cho. “Justin has been with us for 12 years and has been an instrumental leader in guiding the careers of many clients in both film and television,” Abrams said in a statement. “Known for his undaunted drive and passion, he will lead and expand the agency’s growth in artist representation with great success.”

Only one Latina (Patricia Riggen) has directed a top 1,100-grossing movie since 2007

CAA has signed Argentine writer-director Gabriela Tagliavini, whose sixth feature, Como Cortar a Tu Patan (How to Break Up With Your Douchebag), opened atop the Mexican box office in October. The AFI graduate and alumna of ABC’s directing fellowship is currently working on an untitled AMBI Group project starring Antonio Banderas and Mike Tyson and writing a script for Televisa, and she recently sold a pitch to Fox Studios. “I am very happy to have joined CAA,” Tagliavini said in a statement. “Their unparalleled influence, expertise in the industry and commitment to clients will enable my career to reach its full potential, and I am really excited for what this partnership will bring.”

The filmmaker’s other credits include Ladies’ Night, Border Run and Without Men. She continues to be managed by Ensemble Entertainment.

Attention, please

Veteran booking agent Warren Jones has been named CEO of D.C.-based Keppler Speakers, while the bureau’s founder, Jim Keppler, becomes chairman.

Jones most recently served as president and CEO of Enterworks. He also founded Comedy Hosting LLC and worked for representation firm PRO International. “I’ve always been impressed by the leadership of Keppler Speakers in live event experiences, and I admire the innovation the company has shown at every step of its growth,” he said in a statement. “I’m eager to work with all the talented people at Keppler to explore exciting new directions for the company.”

“Warren Jones is a fantastic addition to our team of veteran agents and executives,” Keppler said in a statement. “He is a proven leader with CEO experience who brings a track record of strategic vision while driving both revenue and growth. I’m looking forward to working closely with Warren, continuing my work with our speakers and exploring new ways to bring added value to our customers.”

Elsewhere in Rep World:

Danny Masterson Dropped by UTA Amid Rape Accusations

CAA Invests in Entertainment Benefits Group