Rep Sheet Roundup: 'Empire' Star Serayah Signs With UTA

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THR’s at-a-glance look at the week in representation news.

Who got signed, promoted, hired or fired? The Hollywood Reporter’s Rep Sheet rounds up the week in representation news. To submit announcements for consideration, contact

She Make That Thang Go Drip-Drop

Empire’s Serayah has signed with UTA. In her first television role, she portrays Hakeem’s ex Tiana Brown on the Fox smash hit, a role that was bumped up from recurring to regular for the current second season. Last month, she modeled one of four featured looks for Empire’s limited-edition CoverGirl collection. Serayah was a member of Taylor Swift’s “Bad Blood” squad and now is working on an album of her own. She continues to be repped by Kanika McNeill Management and First Access Entertainment.

Not a Covert Signing

Cadillac has appointed [K]overt Creative as its global public relations agency of record. The firm was formed by PMK*BNC veterans Joseph Assad and Lewis Kay in partnership with WME-IMG in January, and it will continue the rebranding of the classic American auto brand — a movement that began last year with the company headquarters’ relocation to New York and the launch of its “Dare Greatly” campaign. “This could not be a more exciting or monumental time for the brand, who, like us, understands the importance of taking risks, pushing the creative boundaries, and connecting with today’s consumers and media in new ways,” Assad said in a statement. “We are incredibly eager and honored to partner with Cadillac to help write the next chapter in the brand’s history.”

Some Good News for Heartbroken Oleg

The Americans Costa Ronin has signed with Abrams. The Russian-born actor has played Oleg, the KGB’s science and technology head in love with Nina, since the second season of FX’s critically acclaimed Cold War drama. He’ll star in the indie feature Brighton Beach, from writer-director David Gutnik and Birdman executive producer Molly Conners. Ronin’s television credits also include FX’s The Strain, TNT’s Agent X, CBS’ Scorpion and ABC’s Agent Carter. He continues to be managed by Kieran Maguire of The Arlook Group.

Two New Clients for Mona Loring’s Firm

MLC PR has signed Bosch’s Amy Aquino, who plays Lt. Grace Billets on the Titus Welliver-starring crime procedural, which Amazon has renewed for a third season. The publicity agency also has signed Shadowhunters Emeraude Toubia, who plays sexy demon fighter Isabelle Lightwood on the Freeform Mortal Instruments adaptation, which has been renewed for a second season.

Purveyors of Entertainment

CAA has signed reality producers Purveyors of Pop, which currently produces Bravo’s Married to Medicine, which has been renewed for a fourth season, as well as its upcoming spinoff, Married to Medicine: Houston. The company, founded in 2010 by Matt Anderson and Nate Green, previously served as showrunners of the New Jersey, Atlanta and New York installments of the cabler’s Real Housewives franchise, as well as spinoff Bethenny Getting Married, and also produced The Real Housewives of Miami and My Fab 40th. POP also executive produces Fox International Channels’ Lucky Ladies franchise in Mexico, Brazil and Italy and struck a joint venture with Entertainment One last year to develop and co-produce unscripted content. The production company continues to be repped by manager Kimberly Carver at 3 Arts and by attorney Mark Wetzstein at Sloane Offer.

The agency also has signed former Family Guy writer Ricky Blitt. After leaving the Fox animated comedy, he partnered with Seth MacFarlane to executive produce The Winner for the network, and then created Romantically Challenged, starring Alyssa Milano, at ABC. Most recently, he developed Fox pilot Here’s Your Damn Family for the 2014 season and wrote and directed the feature Hit by Lightning, starring Jon Cryer, that same year. Blitt, who wrote Fox Searchlight’s 2005 Johnny Knoxville comedy The Ringer, now is developing a project with Warner Horizon. He continues to be repped by attorney Jared Levine at Morris Yorn.

Elsewhere in Rep World:

WME-IMG Gets $55 Million Investment From Fidelity Management

‘Fresh Off the Boat’ Star Constance Wu Signs With UTA

CAA’s Bryan Lourd Summons A-Listers to Home for “Private Briefing” on Anti-LGBT Legislation

Iggy Azalea Signs With WME

WME-IMG Partnership With Frieze Puts Top 3 Hollywood Agencies in Fine Art Fray