Rep Sheet Roundup: MMA Fighter Holly Holm Signs With APA

Holly Holm - Getty - H 2016
Getty Images

Holly Holm - Getty - H 2016

THR’s at-a-glance look at the week in representation news.


Who got signed, promoted, hired or fired? The Hollywood Reporter’s Rep Sheet rounds up the week in representation news. To submit announcements for consideration, contact

Watch Out, Ronda

MMA fighter Holly Holm, who famously handed Ronda Rousey her only professional loss so far, has signed with APA. The former UFC women’s bantamweight champion, nicknamed The Preacher’s Daughter, defeated Rousey at UFC 193 in Australia in November to capture the bantamweight title. Holm also is a former boxer and is the first person to win world titles in both boxing and mixed martial arts. She continues to be managed by fight promoter Lenny Fresquez.

APA also has signed Albuquerque-based gym Jackson-Wink MMA, where Holm trains. The agency will work to expand and monetize Jackson-Wink’s brand, which is considered by many in the sport to be the top MMA training camp in the world. Run by trainers Greg Jackson and Mike Winkeljohn and also home to fighters Jon Jones, Alistair Overeem, Andre Arlovski and Donald “Cowboy” Cerrone, Jackson-Wink opened a new training facility last year.

She's So Dope

Actress Kiersey Clemons has signed with BWR Public Relations. After breaking out as the tomboy Diggy in indie darling Dope, she recently appeared alongside fellow rebellious sorority sister Chloe Grace Moretz in Neighbors 2. In addition to recurring on Amazon’s Transparent, Clemons will next film Sony’s Flatliners remake alongside fellow next-gen stars Ellen Page, Nina Dobrev and Diego Luna. Clemons continues to be repped by UTA and managers Starr Andreeff of MJMG and Eddie Galan of Mach 1 Management.

Nice Work, Scully

Anonymous Content has promoted Charlie Scully to literary manager. Before joining the company as an assistant, the USC graduate was an agent trainee in WME’s feature lit department.

Some Good News Out of Viacom

Viacom Velocity, the company’s in-house marketing and branded content group has promoted four executives, with an additional promotion at Velocity Products Group, which provides multiplatform social partnerships and services to its clients:

   * Chris Ficarra, who previously managed sponsor integration strategies for Comedy Central and Spike, has been promoted to executive vp of integrated marketing for music and entertainment, adding MTV, VH1 and Logo to his purview.

   * Deborah Brett has been promoted to senior vp of Velocity Products Group, where she will drive strategic development of Viacom’s social media partnerships, including Snapchat, Twitter, Velocity Content Network and the Echo Social Graph.

   * Chris Cereda is moving from Scratch, Viacom’s in-house consultancy, to become senior vp of creative and branded content for the music brands (MTV, VH1 and Logo).

   * Lydia Daly has been promoted to senior vp of social media and branded content strategy, where she will oversee the new Velocity Content Network and lead integrated marketing executions across MTV, Comedy Central, VH1, Spike, Logo and CMT.

   * Beth Trentacoste has been promoted to senior vp of creative and branded content, where she will continue to oversee the creation of short-form custom content for advertising partners and add to her responsibilities the development of episodic branded entertainment series for the entertainment brands (i.e. Comedy Central and Spike).

Elsewhere in the Rep World:

Management/Production Company The Cartel Opens New York Office

Atom Factor’s Troy Carter on Diversity in Startups: “The VC World is Stacked Against Minority Entrepreneurs”