Rep Sheet Roundup: WME-IMG Donates $250,000 to Southern Poverty Law Center

THR’s at-a-glance look at the week in representation news

Who got signed, promoted, hired or fired? The Hollywood Reporter’s Rep Sheet rounds up the week in representation news. To submit announcements for consideration, contact

A timely gift
WME-IMG has donated $250,000 to the Southern Poverty Law Center. The agency also partnered with CBS to produce a star-packed PSA for the civil rights nonprofit that debuted before the Aug. 26 Floyd Mayweather-Conor McGregor fight. The roster included WME clients and/or CBS talent including Cristela Alonzo, Will Arnett, Kobe Bryant, Alan Cumming, Johnny Galecki, Tamron Hall, LL Cool J, Dakota Johnson, Gayle King, Tea Leoni, Rachel McAdams, Conan O’Brien, Michelle Rodriguez, Liam Hemsworth and Jason Segel reading a Nelson Mandela quote about tolerance — the same quote that former president Barack Obama shared in the most-liked Tweet ever.

Since the initial airing of the PSA, which runs again this week on CBS platforms, the SPLC has seen web traffic increase by 644 percent and donations increase by more than 531 percent year over year. WME-IMG’s gift will allow the SPLC to double its budget for Teaching Tolerance Educator’s Grants next year.

Pumping up
The Generation Iron Fitness Network has signed bodybuilder Calum von Moger. Although the Australia native rarely competes in official competition, he is one of the most popular bodybuilders on social media, with more than 2 million followers on Facebook and Instagram. Von Moger also will portray a young Arnold Schwarzenegger in the indie biopic Bigger, about brothers Ben and Joe Weider, who created the Mr. Olympia competition.

At Generation Iron, von Moger will be managed by Edwin Mejia Jr., who also manages the company’s other client, Kai Greene. Mejia Jr. is a producer at Generation Iron Network and its parent company The Vladar Company.

Elsewhere in Rep World:

WME-IMG Acquires Majority Stake in Film Sales Company Bloom

UTA Signs Inspirational Brand Precious Moments