Report: Digital Terrestrial market set to explode


BRUSSELS -- The global market for Digital Terrestrial Television receivers will jump from 65 million units in 2007 to more than 350 million units in 2013, according to new research published Wednesday.

The surge represents a compound annual growth rate of 32%, according to the recent report by ABI Research on digital terrestrial silicon receivers. It also reflects the potential for digital broadcasts to mobile applications.

"The market opportunity for digital terrestrial receivers spans many consumer electronics devices," ABI analyst Steve Wilson said. "Many of the world's digital TV standards support mobile and portable applications, and digital receivers are capable of delivering this signal at a fraction of the size and power of previous technologies."

The report says that key markets will be in Asia. While early adopters Japan and South Korea will account for much of the rise, the sheer size of the Chinese market will also have an impact on the global numbers. By 2013, the DMB-T/H system in China will have about 100 million users, Wilson said.

A crucial factor in pushing the rollout of digital video broadcast will be this summer's Beijing Olympics. By then, DTT receiver penetration will reach nearly 100% of TV households in the U.S. as the last bastions of standard-definition and analog cable convert, the report says.

At the same time, broadcasters are expected to adopt a mobile standard using ATSC (Advanced Television Standards Committee) digital broadcast frequencies.