Report: Disney to name marketing head
New York exec MT Carney expected to get the postDisney Studios chairman Rich Ross is expected to name New York-based marketing executive MT Carney as the studio's new head of marketing.
The official announcement might not be made until Thursday, when Ross has scheduled a meeting with the press. The hire was first reported Tuesday by TheWrap.com.
Carney is a Scotland-born former account planner at Ogilvy & Mather in New York. She was tapped by London-based Naked Communications in 2006 to launch and co-head Naked Communications New York. The firm has devised marketing strategies for such companies as Coca-Cola, NBC, Citibank, Nestle, Kraft, Unilever, Johnson & Johnson and many others.
Disney has been operating without a marketing head since Jim Gallagher was ousted as marketing president in the fall, and Ross had indicated that he was looking beyond the circle of established Hollywood marketers for a replacement.
With Carney's appointment, Ross will have completed an overhaul of the studio, having early on put Bob Chapek in charge of distribution and named Sean Bailey as head of production.
A Disney spokesman did not respond to requests for comment.