Report: Mobile set to surpass online delivery


BRUSSELS -- Mobile delivery of audiovisual and music content will exceed traditional online delivery by 2010, international authors group CISAC said Friday.

CISAC, the worldwide organization of copyright societies, said that consumption of audiovisual content on mobile devices will grow 68% per year through 2010.

Driven mainly by mobile TV, it will reach a total market value of $3 billion, CISAC said as it unveiled its report on the future of digital content. By comparison, online Internet TV is expected to reach $2.7 billion by 2010.

Musical content will follow a similar trend, the CISAC study said: with a projected 4.2 billion mobile subscribers worldwide by 2010 -- up from 3.3 billion in 2007 -- the global market value of the mobile consumption of digital music content is expected to reach $6 billion while online delivery will reach $5 billion.

The study said the mobile surge will be driven by the Asia-Pacific region, which will generate more than half of the total global income from mobile music downloads by 2010, surpassing both North America and Europe.

The study was drawn up using research from CISAC's 219 copyright societies in 115 countries around the world, and is intended to anticipate their needs so they can adapt their licensing practices to increasingly demanding consumers.

It comes as authorities attempt to overcome the licensing obstacles to developing an online market for music, films and games that still guarantees copyright protection.

Early in January, the European Commission unveiled a strategy that called for the content industry to work with telecom giants and Internet service providers to resolve their licensing and intellectual property concerns for the online content sector, which it expects to be worth €8.3 billion ($11.8 billion) by 2010.