Reveille Adds Two Executives (Exclusive)

The moves come on the heels of a handful of other additions to the Shine Group-owned company.

Production company Reveille LLC has made two more corporate hires, adding Monica Austin as senior vice president of business and brand development, and Rob Cohen as vice president of creative affairs.

The moves come on the heels of a handful of other additions to the Shine Group-owned company, which has been making hires since Eden Gaha, the former executive producer of The Celebrity Apprentice, took over as president in May.

Last month the company named Linda Giambrone senior vice president and head of production and Daryl Berg was tapped to be executive director of music. Other recent Reveille additions have included Heather Schuster as senior vice president of creative affairs and Matt O'Brien as vice president of creative affairs.

Austin joins Reveille from Super! Alright!, a media services company, where she served as vice president of business and content development. Austin developed and implemented strategy for the company’s brand clients, handling website launches, digital content strategy and social media engagement, among other responsibilities. Prior to working for Super! Alright!, Austin had a stint at ITV Global Entertainment, where she was director of brand extensions and integrated marketing.

“Since joining Reveille last month, I’ve been working to add respected and experienced executives to our team. With Monica’s expertise in brand development, we’ll have an even stronger grasp on the potential brand partnerships for our current series and those on our development slate moving forward.” said Gaha in a statement.  He joined Reveille after the April announcement that Howard T. Owens would step down as managing director of the company behind such scripted and non-scripted series as The Office, The Tudors, MasterChef and The Biggest Loser.

Cohen previously worked with Gaha at FremantleMedia and most recently at Mark Burnett Productions. While at the latter production company, Cohen developed television projects such as ABC’s Expedition Impossible, TLC’s Sarah Palin’s Alaska and the History Channel’s forthcoming miniseries The Bible. His other credits include development of My Cat From Hell (Animal Planet) and Mad Fashion with Chris March (Bravo).

“I’m excited to continue to work with Rob because his vision for developing unscripted programming is inspiring and spot on,” Gaha said.
Twitter: @DanielNMiller