Reveille makes foray into TV animation biz


Production powerhouse Reveille is getting into the TV animation business.

The producer of such shows as NBC's "The Biggest Loser" and Fox's upcoming "MasterChef" is partnering with former Hanna-Barbera executives to create family-friendly animated projects for networks and the Web.

Reveille has entered into a first-look deal with Mechem Media, a company founded by Charles Mechem Jr. (a former CEO of previous Hanna-Barbera owner Taft Broadcasting). The company also includes Neal Barbera (son of Joe Barbera) as a senior writer-producer and several other former Hanna-Barbera executives and writers.

Reveille will work with Mechem to create animated fare in the signature style of Hanna-Barbera, which was responsible for such hits as "The Flintstones" and "Scooby-Doo."

First on the slate is a comedy titled "The Gloomers," about the unluckiest family in the world who happen to live next door to the luckiest family in the world. The company will pitch the series to networks during the coming weeks.

"Hanna-Barbera cartoons are some of the most enduring television series ever created, with characters that continue to live as pop culture icons," said Carolyn Bernstein, executive vp scripted programs at Reveille. "Mechem Media is extending Hanna-Barbera's signature 2D animation style and tone to new stories and new characters, and we're thrilled to help bring these ideas to life."

Reveille's scripted series include the upcoming "Gigantic" on TeenNick and NBC's "The Office." The company also recently signed a TV production deal with Jack Black's Electric Dynamite.