Reveille on 'The Nightshift'

Company buys format rights to Icelandic comedy

Reveille has acquired rights to develop the Icelandic workplace comedy "The Nightshift" for the U.S. market.

The series, which premiered in 2007, follows three eccentric gas- station employees working the graveyard shift who try to stay motivated between run-ins with wacky customers.

The Shine Group-owned Reveille is behind two successful scripted format transplants, NBC's "The Office" and ABC's "Ugly Betty," and hopes the project can find a home on a U.S. network.

" 'The Nightshift' is that rare international format that has American sensibility, and we're eager to tackle another workplace comedy after the success of 'The Office,'" said Howard Owens, managing director of Reveille. "The show has a smart, ironic point of view, which we know will translate well in the U.S."

ShineReveille International, the sales and distribution arm of Shine Group, will distribute the format internationally.

" 'The Nightshift' is the perfect example of the kind of format we want to bring to our buyers," said Chris Grant, president of ShineReveille International.

"Nightshift," which uses the parade of gas station customers to touch on social issues, is considered the most successful local comedy series in Iceland's TV history.