Reveille rides Primary Wave


Reveille has inked a two-year marketing and administration agreement with Primary Wave Music Publishing.

Primary Wave will oversee the music-publishing rights for television programs produced by Ben Silverman's independent production company, including "The Office," "Ugly Betty," "The Biggest Loser," "Nashville Star," "The Tudors," "30 Days," "Shear Genius" and others. In addition to marketing and administration services, Primary Wave will offer music consulting services for Reveille's television programming, which is distributed to more than 100 countries worldwide.

Their first joint effort will launch simultaneously with the NBC primetime series "American Gladiators," which is being produced by Reveille, and airs in 2008.