Rick Marroquin, Agent and Multicultural Marketing Expert at CAA, Dies at 45

Rick Marroquin P 2016
Courtesy of CAA

He arrived at the agency in 2011 as the founder and CEO of Interpublic Group’s Identity.

Rick Marroquin, a CAA agent who provided expert insight into multicultural audiences, died Sunday of lung cancer in Miami, the agency said. He was 45.

Marroquín was a 20-year veteran of the multicultural industry, with experience across marketing disciplines including research, strategy, advertising, media and promotions. He joined CAA in 2011 and developed opportunities that connected clients with multicultural audiences.

“Rick was a beloved member of the CAA family, and we are heartbroken by his passing,” the CAA partners said Monday in a statement. “He lived his life with boundless courage and optimism and was tremendously generous and kind to all who knew him."

Marroquin was named “Hispanic Marketer of the Year” by the Association of National Advertisers and the Adweek publication Marketing y Medios in 2006.

He came to CAA as the founder and CEO of Interpublic Group’s Identity, an agency focused on multicultural marketing and media for clients such as L’Oreal Paris, Chrysler, Johnson & Johnson and The Home Depot.

Earlier, Marroquin was chief marketing officer at Batanga, the leading Hispanic-focused online music media company; director of marketing at McDonald’s USA, where he played an instrumental role in the creation of the “I’m Lovin’ It” campaign; and a staffer at Alma, a multicultural advertising agency that's part of the DDB network. He began his career at Leo Burnett Group.

Survivors include his wife Mari and sons Christian and Nicholas.