'Right This Minute' Picked Up In Biggest U.S. Markets
The syndicated show offering newsy, funny and offbeat web videos airs this fall on 41 new stations.
When three TV station groups launched the newsmagazine Right This Minute in September 2011 as a lower cost alternative to traditional distributor’s syndicated product, their hope was that it eventually would sell to non-affiliated stations in major markets.
Now that hope is becoming a reality.
On Thursday, MGM Television, which handles domestic distribution, and producer MagicDust announced the addition of 41 new stations in 38 markets, including WNBC in New York, KABC in Los Angeles, WCIU/WCUU in Chicago and WUSA in Washington, D.C. beginning this September.
The stations behind the series -- which produces two daily half hours (typically aired back to back) and a weekend edition (with highlights of that week) -- are E.W. Scripps, Cox Media Group and Raycom Media. They are also the backers of MagicDust, which produces the show in Phoenix with a mix of industry veterans and newcomers.
The format has host Beth Troutman and others sitting around a table discussing whatever the producers, including former TMZ producer Lisa Hudson, have found of interest that day on the web. Usually funny, trending or special videos are shown. Sometimes the clips are newsy and other times humorous or even shocking.
“Today’s audiences crave fast-paced, entertaining content that features up-to-the-minute web video hits,” said Phil Alvidrez, the MagicDust executive in charge of production. “The depth and quality of our newly expanded list of station partners confirms that RightThisMinute satisfies that demand.”
“The MGM Television sales team has received an overwhelmingly positive response in the marketplace from selling RightThisMinute in syndication for the 2013-2014 season,” said Vicky Gregorian, senior vice president, Domestic Distribution, MGM. “With 52 weeks of original programming, stations are embracing RightThisMinute’s ability to harness the popularity of online videos and captivate a wide-range of audiences. Sales have been steady and brisk.”
Last September, RightThisMinute.com launched a companion feature, My Channel, which encourages viewers to join the producers in identifying interesting Internet content, and submit videos they have shot themselves. There is also an app for people who want to access thousands of other videos not shown on the show.
Right This Minute is currently seen in markets including San Francisco, where it is often number one among syndicated shows, Detroit, Seattle, Tampa, Denver and San Diego.
Stations being added for the weekend or weekday strip include Boston (WLVI), Atlanta (WSB), Houston (KPRC), Minneapolis (KARE), Miami (WPLG), Sacramento (KXTV), St. Louis (KDSK) Milwaukee (WJDT/WMLW), Charlotte (WSOC), Las Vegas (KLAS), Oklahoma City (KFOR/KAUT), Austin (KEYE), Buffalo (WKBW), Dayton (WHIO) and Portland, ME (WCSH). The new stations groups onboard include NBC, ABC, Gannett, Post-Newsweek, Sunbeam, Sinclair, Granite and Hubbard.