Rihanna Reacts to Makeup Brand That Came After Fenty Beauty

Rihanna Fenty Beauty Sephora - Getty - H 2017
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"Lol. Still ashy."

Since its launch earlier this month, Rihanna's Fenty Beauty cosmetics line has received consistent praise both from customers as well as the press for offering 40 diverse foundation shades — from hues light enough for Albino women to shades dark enough for the deepest skin tones.

But it appears that this praise rubbed another cosmetics line, Make Up For Ever, the wrong way. "[Forty] shades is nothing new to us," wrote the brand — which is owned by LVMH, the same company that owns Fenty Beauty — on Instagram. "Since 2015, the #ultraHDfoundation released 40 shades for everyone’s unique skin tone understanding the difference between red and yellow undertones. With expertise, time and passion — we shall continue to develop and improve our products for pros, for you, for everyone..."  

The post was obvious shade directed at Rihanna's Fenty Beauty line, and several of RiRi's loyal fans took notice. In the comments, Fenty's fierce defenders called out the brand for its petty play. "This is disgusting @makeupforeverofficial," wrote one user. 

Some pointed out that though they offered 40 shades, Make Up For Ever's pigments weren't as accommodating to those customers at the lighter or darker ends of the color spectrum as those offered by Fenty Beauty. Others took the opportunity to shame the brand for animal testing. 

And then Rihanna chimed in.

After the Instagram account The Shade Room reposted the Make Up For Ever image, Bad Gal RiRi herself commented, "lol. still ashy" and followed up with "shook." 

Moral of the story: If you're going to come after Rihanna, you'd better be prepared. 


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