Rising Sun Pictures to Move into Production

Mark Patterson to head new division of Australian vfx house.

SYDNEY -- Leading Adelaide-based visual effects house Rising Sun Pictures (RSP) has appointed producer Mark Patterson to head up its move into feature film development and production, under a newly launched division, Rising Sun Entertainment.

Patterson will develop film projects with Rising Sun participating as either producer or co-producer, the company said Wednesday.

RSP, which recently completed visual effects work on Harry Potter and the Deathly Hallows (Parts I & II) and Green Lantern, aims to partner with productions companies, both in Australia and internationally, on film projects with a strong visual effects component. It will also develop its own original film projects.

“This is a great opportunity for Australian and international producers to partner with a world-class visual effects producer and use its experience to assist in developing, financing and producing films,” Patterson said.  He added that he expects the new venture to benefit from the Australian government’s recently expanded tax incentives for film productions.

Patterson most recently served as producer on The Dragon Pearl, the first official Australian/Chinese co-production, for which Rising Sun Pictures produced visual effects. He has also been head of development for agency the South Australian Film Corp. and has produced and executive produced a number of feature films and TV documentaries.

“Mark has a lot of experience as a producer, he knows the market well, and he is well respected in the Australian film community and internationally,” said Rising Sun Pictures CEO Michael Taylor. “We are very happy to have him help us with this new venture.”