Rivals, sales plundered by 'Pirates'


The third time did prove the charm for Walt Disney Studios Home Entertainment, whose "Pirates of the Caribbean: At World's End" turned out the biggest sales performance of the three major sequels that stormed the boxoffice during the summer.

The third installment in the Disney franchise easily topped the Nielsen VideoScan First Alert DVD sales chart in its first week in stores, selling more than twice as many copies as "Spider-Man 3" and significantly more DVDs than "Shrek the Third" in their respective first weeks.

First Alert data does not include Wal-Mart, which accounts for about 40% of the overall business and tends to skew higher toward kid-friendly titles.

Also turning in a strong first-week sales performance was Sony's comedy "Superbad," which debuted at No. 2 on the sales chart.

On Home Media Magazine's rental chart for the week ending Dec. 9, "Superbad" came in at No. 1 with estimated rental earnings of $14 million. "Pirates" debuted at No. 2 with $9.5 million, while the previous week's top renter, Fox's "Live Free or Die Hard," slipped to No. 3 with $8.4 million.

On the high-definition disc front, "Pirates" and "Superbad" resptively chalked up a No. 1 and No. 2 finish on the Blu-ray Disc chart, while BBC's "Planet Earth" returned to the top spot on the HD DVD chart.