RiverRun Film Fest adds a weekend

Event takes place in April in Winston-Salem, N.C.

RiverRun International Film Festival is capitalizing on its growing popularity and has expanded its dates for the 12th edition of the Winston-Salem, N.C.-based event to 11 days, April 15-25.

"Extending the run of the festival to an eleven-day event is a big step for us, said festival executive director Andrew Rodgers. "It's something that we've talked about for a long time. Based on the feedback we receive from our audiences and supporters each year, we like to make adjustments so that our festival fits the needs and wishes of the community. With that in mind, this move to a longer festival -- which should allow more people to attend our films and events -- is an experiment that we hope will become permanent."

For most of the festival's history, which started in 1998 in Brevard, N.C., it has been a three- or four-day event. In 2007, four years after moving to Winston-Salem, and again in 2008, RiverRun was held over six days, and then in 2009 it expanded to an eight-day event.

In addition to raising the festival's profile nationwide, this expansion also dramatically impacted the organization's bottom line: From 2006 to 2009, RiverRun's ticket sales more than doubled (from $42,146 in 2006 to $85,720 in 2009).

"For the 2010 Festival, we are excited to grow RiverRun even further by adding a second weekend, which will allow us to offer more films and screening opportunities for our audiences," Rodgers said.

The 2010 RiverRun International Film Festival will utilize many of the same Winston-Salem venues it has for the past few years, including the Stevens Center, the Ace Cinematheque Complex on the campus of the University of North Carolina School of the Arts, the Reynolda House Museum of American Art and the Garage. Additionally in 2010, RiverRun will use the soon-to-be-completed Aperture Cinema in downtown Winston-Salem.

More information about the event is available on the festival's website.