Roadside keeps up with 'The Joneses'

Acquired rights to Derrick Borte comedy with Demi Moore

Roadside Attractions is keeping up with "The Joneses," having acquired U.S. theatrical rights to Derrick Borte's comedy, which debuted at the Toronto International Film Festival.

The movie stars Demi Moore and David Duchovny as a seemingly perfect couple who, along with their teenagers, played by Amber Heard and Ben Hollingsworth, move into an upscale gated community where they work as the secret employees of a stealth marketing organization.

The film was produced by Doug Mankoff, Andrew Spaulding, Borte and Kristi Zea and exec produced by Sheetal Talwar, Tom Luse, Paul Young and Peter Principato.

"Writer/director Derrick Borte's first film wrings great comedy from a central truth about Americans – we have an on-going love affair with our stuff," Roadside co-president Howard Cohen said.

A spring theatrical release is planned. The producers have not yet struck a deal for ancillary rights.

The deal was negotiated between Cohen and ICM and attorney Andrew Hurwitz, representing the filmmakers.