Rob Cohen Directs Bollywood Star Hrithik Roshan in Commercial (Video)

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Rob Cohen

The 'Fast and Furious' helmer shot with the star in the deserts of Dubai.

Rob Cohen, the director of The Fast and the Furious, has gone behind the camera to direct a new commercial featuring top Bollywood star Hrithik Roshan. Filmed in Dubai, the Mountain Dew commercial shows Roshan racing in a desert car rally, a premise which would seem to be in Cohen's wheelhouse as a action specialist. In the spot, Roshan drives his car directly into a sandstorm to win the race. The commercial's Hindi tag line, Naam Bante Hain Risk Se, roughly translates as taking risks is the only way to make a name for yourself.

Cohen visited Mumbai and met with Roshan and his family last summer, sparking rumors that the Hollywood director and the Bollywood star were planning to work on a feature. A behind-the-scenes sneak peek of the commercial shoot is available online.

Roshan's earlier Hollywood connection happened with his 2010 Hindi film Kites (directed by Anurag Basu), which was also released with a specially re-edited English dubbed version for the international market. Kites: The Remix was edited and produced by Brett Ratner (Rush Hour).

Roshan was last seen in Fox Star Studios' action caper Bang Bang!, a Bollywood reworking of the Tom Cruise-Cameron Diaz starrer Knight and Day. He is currently filming historical epic Mohenjo Daro, directed by Ashutosh Gowariker, co-produced by Walt Disney India.

Watch the commercial here:

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