Robert Redford honored by Promax

Group lauds actor's environmental, social work

Promax has selected legendary actor and producer Robert Redford to receive its prestigious Lifetime Achievement Award.

"Robert Redford is a worldwide icon and a visionary leader who has nurtured the artistry of independent film and entertainment while promoting environmental and social responsibility, all through his Sundance brand," said Jonathan Block-Verk, president of Promax|BDA. "Robert Redford's understanding of the importance of communication through art and messaging, and the success that has followed him throughout his career, warrants the Promax|BDA Lifetime Achievement Award."

The marketing organization has chosen Redford for his work establishing the Sundance Institute and Sundance Channel. Redford will accept the award at the Promax|BDA conference in New York in June.

The conference will include presentations from successful executives in the entertainment industry and focus on how attendees can improve their careers despite the difficult economic climate.