Robert Simonds' New Studio Names Kevin Grayson Distribution Chief

He comes to the film and TV company from Universal

Kevin Grayson is coming aboard Robert Simonds' new film and TV studio as president of domestic distribution for the motion picture group.

Simonds' new venture has yet to get an official name. The company is backed by TPG Growth, leading Chinese private equity firm Hony Capital, Gigi Pritzer via DNS Capital and the business interests of Beau Wrigley.

Grayson will report directly to COO Thomas McGrath when he joins the company at the end of the month from Universal, where he serves as senior vp distribution and assistant general sales manager, helping to deliver the studio its highest-grossing year ever in 2013. He previously did stints at DreamWorks and Paramount.

“Like the other extraordinary executives we are recruiting to lead our key divisions, we went after the best and brightest distribution leader in the business, and we could not be more proud to welcome Kevin to our growing company,” Simonds said in a statement.

Grayson's hire comes only days after Simonds tapped veteran marketing honcho Oren Aviv to serve as president and chief content officer of the motion picture group.

“Kevin’s sales and distribution experience while working at DreamWorks, Paramount and Universal offers our filmmakers and talent access to one of the sharpest distribution minds working in the industry today,” said Aviv.

Said Grayson: “It’s rare when you are given the opportunity to create a distribution team from scratch. We are starting from the ground up and will staff a lean and efficient group that is second to none. I can’t wait to start working with Bob, Tom, Oren and all of my colleagues at the new studio.”