Robles charged with leading THR marketing
EmptyVicki Robles has been named director of marketing at The Hollywood Reporter and will be responsible for leading the global marketing efforts of the paper and ancillary products including the Key Art Awards, Women in Entertainment and Power Lawyers.
She will report to vp and associate publisher Rose Einstein and will work closely with the senior management team to develop marketing strategies and execute those plans from creative concept to market rollout.
Robles also will spearhead the development of new business opportunities in licensing, audience marketing and events and be involved in the securing of sponsors and financial partners to underwrite new and existing business ventures.
"Vicki joins The Reporter team at a crucial time as the brand expands its reach across multiple platforms and around the world," Einstein said.
Robles was the owner and founder of the marketing consultancy Vicki Robles & Associates and also was director of event marketing at Variety and before that was the Western division manager of strategic marketing at American Airlines. (partialdiff)