Roger Mincheff joins Fox Filmed Ent.

Former Spacedog Media CEO takes senior vp role

Roger Mincheff, formerly CEO of digital-marketing agency Spacedog Media, on Monday was named senior vp branded digital entertainment at Fox Filmed Entertainment.

He will report to new-media and digital distribution president Peter Levinsohn, who also announced the creation of Fox Digital Studios as a unit dedicated to digital-content creation and distribution. Former Fox Atomic executive David Worthen Brooks will oversee creative operations of the new division, with which Mincheff will work closely.

"All of our production entities are exploring digital platforms as a means to tell new stories to new audiences, and we're thrilled to have someone of Roger's caliber join the team," Levinsohn said. "With Fox Digital Studios, we are leveraging our storytelling and production expertise to create a centralized unit solely focused on bringing consumers unique entertainment experiences on the Web, and on mobile and gaming platforms."

Mincheff lauded Fox's "successful history of working closely with brands to create films and television shows that resonate with consumers."

Said Brooks: "As consumers continue to gravitate toward digital-media platforms, creative executives must continue to innovate and develop new, dynamic entertainment content built especially for these new mediums. FDS presents an incredible opportunity to reach these digital consumers, and I'm excited to be part of this effort."